co-work·ing: the use of an office or other working environment by people who are self-employed or working for different employers, typically so as to share equipment, ideas, and knowledge. ‘the whole idea of coworking is to bring bright, creative people together and let the ideas collide’ – As defined by Google.com
One of my biggest hurdles in opening Play, Work or Dash, has been educating people about coworking. For much of my target audience, the word “coworking” is new and unknown. And I completely understand why. Traditionally, coworking spaces are located in cities within walking distance to mass transit. The early adopters were young and in many cases involved in starting companies in the tech space. Many of these individuals work at these spaces, which are usually accessible 24 hours a day, fueled by coffee and a passion to grow their companies and collaborate with people who share their drive for success.
For those of us with families living outside the city, it may not sound like a concept that is conducive to a more suburban way of life. However, I have never believed that the coworking model should only exist for a particular field or demographic. As our economy moves toward a flex working model — with more people able to work from home or independently — the need for flexible solutions in getting business done also grows. My goal is to take this concept and introduce it to a more diverse population.
To me, coworking is about community building. For the traditional spaces targeted to the tech sector, this is their community. For Play, Work or Dash it’s not about the type of work you do, it’s about the way we are choosing to focus our attention on all of our priorities, professionally and personally.
We are parents trying to balance our passions with our families. We value our time and recognize that in order to be truly productive we need to make sure we can meet our families’ needs at the same time. For many of us the struggle to balance our professional or entrepreneurial goals with our priority for our family is real. We want to do both, but until now haven’t found many innovative examples that demonstrate how it is possible.
Play, Work or Dash is dedicated to creating this solution. Our tagline is “Bring Your Kids To Work” because we believe that you shouldn’t have to choose. With the right community you can be unapologetic about making your work-life balance a priority. You can find success and grow your business while attending to the needs of your children.
We are growing this community every day because our members “get it.” We are not just a place with childcare options. We are a place where you can focus, dream, collaborate, network and create your own idea of balance.
I want our members to own the word coworking. I want our members to recognize that they are helping to build and innovate for the next generation.
Please book a tour if you are interested in learning how we can help you find your balance. I will offer you free passes just for taking 30 minutes to chat. Oh and please bring your kids for the tour… I know they will love it too.